The Leisure Design Lab is a space for experiments in which our students tackle assignments of entrepreneurs from the tourism & leisure sector. These assignments deal with issues that are relevant for the entrepreneur and demand a creative solution. You can think of development of new business models, new concepts and/or new marketing options.
For example: on one of the LAB days students worked out 3 new product-market combinations for party boat the Maashopper and on another LAB day they provided steam train Stroomtrein Goes – Borsele with fresh ideas to attract more visitors.
A ‘Lab day’ is a Leisure Design Lab session in a pressure cooker setting of 1 day.
Goal: students work on real-life challenges of entrepreneurs in the tourism & leisure sector
Time span: 1 day
Location: (preferably) at the location of the company
10.00 welcome & intro assignment / commissioner
11.00 guided tour of the company / commissioner
11.30 problem analysis / without commissioner
13.00 research - creative session - analysis -solution / without commissioner
15.00 development of recommendations / without commissioner
16.00 presentation & discussion / commissioner and other stakeholder