First, see if there are industry reports available on your topic. These reports give you overviews, statistics, and give you an idea of where the industry is going according to the analyst. Just keep in mind that there is not always something to be found about new, or niche industries. You can then supplement this found information with, for example, supply chain reports, or industry case studies.
Then look for available market reports. These focus on the customer and the factors surrounding the customer, e.g. consumer behaviour. Usually, these reports look at the customer from a zoomed-out perspective: which age group mainly uses the product or service? Which regions are most important?
Can't find industry or market reports on your topic? Or would you like to supplement the information found with examples, data or news reports? Then it's best to click through in the top menu on, for example, statistics, data and trends, or industry news news and try those sources.
If you surf the Web, also look for sources, not just data. A lot of information is buried in the hidden Web. Find the relevant sources and then drill down. Ask yourself, “Who benefits from this kind of information?” to help identify these potential sources.
Look for trend reports via BUas catalogue. In combination with your topic, you can use keywords such as: