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Marketing Resources for AHF

Company, country & industry profiles

Via our Library catalogue you can find trend reports on various subjects. There are reports on food & beverages,  hotel real estate, hotel statistics, tourism & travel, etc. 

Use the keywords: forecasting,  forecast, trendwatching, trends, indicators, market research, yearbook, business data or statistical data.

 

 

MarketLine and Datamonitor Reports are available in Business Source Ultimate:

Industry Profiles include market value, market volume, market segmentation, competitive landscape, leading companies and forecasts.

Company Profiles include an overview of the company, along with key facts including contact information, number of employees and revenues. A SWOT analysis is provided which includes strengths, weaknesses, opportunities for improvement and threats.

Country Profiles analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure in specific countries. Each of the PESTLE factors is explored on four parameters: current strengths, current challenges, future prospects and future risks.


Locate Industry Profiles by using the Advanced Search in Business Source Ultimate

  1. Search by the keyword: "hotels" "hotel industry" 
  2. Limit for instance : select "Industry Overview" under "Document Type" OR "Industry Profile" under "Source Type". Other limiters are possible.

Some examples: 


Locate Company Profiles by using the Advanced Search in Business Source Ultimate

  1. Search by the keyword in the first box: "accor" 
  2. Type "company profile" or "swot analysis" in the second box

Some examples:

  • Accor SWOT analysis (2023
  • Company Profile Accor (2022)

Another option in Business Source Ultimate is:

Type in Accor with basic search. Check the right side of the screen.

 

 

 

 

 

Search for Accor with the Company-option, then use the button GO.

You will get a list of Accor hotels in different countries with its revenue: look at this list

Locate Country Profiles by using the Advanced Search in Business Source Ultimate

  1. Search by the keyword in the first box: " United Kingdom" "Great Britain" " England" "Wales"
  2. Type "country profile" in the second box

There are appr. 8000 reports available from Business Monitor International. They are called BMI research reports. Most of them are country reports and industry profiles. 

Look for them in the database Business Source Ultimate, by using the title word BMI research, and the name of a country or the product/industry.

 

Every year a new HOSTA report is published. Its aim is to provide relevant information for hoteliers with an interest in the middle and upper segments of the Benelux Hotel industry. 

 

Horwath HTL is the Global Leader in Hotel, Tourism & Leisure Consulting. Horwath HTL is the world’s largest and most experienced hospitality consulting Brand, with 52 offices around the globe. They published freely accessible reports as well as the annual Hosta report. 

Nexis Uni Company Dashboard contains data on companies in the Netherlands. You can find a company, compare companies and make a company list. Create a company list using Nexis Uni Company Dashboard  from "search by subject or topic" dropdown. Limit your search to companies within a specific industry, geographic area, or that meet a certain financial criteria. All results can be downloaded onto a spreadsheet.

 

FoodService Instituut nederland (FSIN) is an independent knowledge institute for food, founded in 2003 by leading companies in the foodservice market. Check the Library catalogue which publications are available as a hardcopy in the Library. If you want fulltext access to the publications, please contact lecturer Eric Andersen.

 

 

FMN is the Dutch association for facility management professionals and official partner of IFMA. Every year they publish an annual report on the Dutch Facility & Workplace Management industry. 

Check the Library catalogue which publications are available as a hardcopy or get access to the PDF in the Library. 

Visit Britain

This is the national tourism agency, and a non-departmental public body. On this website they have research data available for you on three different subjects:

  • England research & Insights
  • Inbound research & Insights
  • Inbound Markets & Segments

Example reports: Inbound accommodation research and Accomodation occupancy.

Go to: Visit Britain


World Travel and Tourism Council (WTTC)

The World Travel and Tourism Council is a voluntary organisation. The mission is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty, security, and understanding in the world. On their website they have research available:

  • Insights and publications (e.g. reports, case studies)
  • Economic impact on countries, regions, cities (benchmarks & visualisations)

Example report: Investing in Travel and Tourism (october 2021) 


American Hotel & Lodging Association (AHLA)

AHLA Is the Largest Hotel Association In the U.S. Representing ALL Segments of the Industry Nationwide. They publish reports on the industry. You can find them here: AHLA Research & Reports | AHLA. BUas is not a member. So not all reports are accessible.


UKHospitality

UKHospitality is the powerhouse that advocates and protects the commercial interests of their members. Campaigning and lobbying on their behalf to promote a fair and favourable operating environment for their business to thrive in. Representing over 700 members from independent to large multi-national sites, from venues to those who supply the industry. By being a member of UKHospitality you are supporting our mission to promote and protect the industry in which you operate in.

UK Hospitality publishes reports on a regular basis. 


Big Hospitality

BigHospitality is the industry leading platform delivering daily news, insight, features and opinion from across the sector of hotel, pubs, bars and restaurants. They publish reports and articles, (business) profiles.


Insights reports Hospitality industry

Companies such as EY, KPMG, PWC, CBRE, McKinsey, AMBN AMRO publish their own sectoral insight reports. 

Some examples: The future of hospitality 2020 (Deloitte), European Hotel Industry Update Survey findings 2022 (Deloitte)Hospitality & Leisure insights (PWC), various industry & insights (KPMG), various sectors (in Dutch, ABN AMRO). Or via Hospitality.net. PWC and CBRE also publish real estate reports, with chapters on the Hotel sector.