This LibGuide offers you a lot of information and inspiration on imagineering. You will find lectures, webclips, books, articles, tips & tricks and all kinds of other stuff about the imagineering-process a.k.a. ABC-process. As you know the true imagineer is a co-creator, so this guide will only work if you help to keep it state-of-the-art. If you have new material, interesting links or intriguing insights: please let us know!
During the last decade imagineering evolved from a ‘simple’ method of concept- and product development into an innovative process of value co-creation by igniting collective creativity.
The gap between producing and consuming is narrowing (co-creation), imaginative narratives are becoming more important (storytelling) and creative processes are leading (design research). This calls for new ways of thinking and imagineering can offer you a helping hand in that perspective. Done that, been there? Just press one of the blue bars and see if you are right!