This LibGuide offers you a lot of information and inspiration on imagineering. You will find lectures, webclips, books, articles, tips & tricks and all kinds of other stuff about the imagineering-process a.k.a. ABC-process. As you know the true imagineer is a co-creator, so this guide will only work if you help to keep it state-of-the-art. If you have new material, interesting links or intriguing insights: please let us know!
During the last decade imagineering evolved from a ‘simple’ method of concept- and product development into an innovative process of value co-creation by igniting collective creativity.
The gap between producing and consuming is narrowing (co-creation), imaginative narratives are becoming more important (storytelling) and creative processes are leading (design research). This calls for new ways of thinking and imagineering can offer you a helping hand in that perspective. Done that, been there? Just press one of the blue bars and see if you are right!
Tips, suggestions, new theories, intriguing insights? Please contact Anja van Hoof-Goverde.