In-text reference
Kar (2011) on the 4 P’s of Marketing states “this is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth”.
Author = A. Kar.
Count the words in the 2nd sentence = 25 words i.e. a small quote.
Direct = use the name of the author in the sentence.
Online resource without a page = no page number.
Reference list
Use the guidelines of a blog post for the reference list:
Author, Initials., Year. Title of individual blog entry. Blog title, [medium] Blog posting date. Available at: include web site address/URL (Uniform Resource Locator) [Accessed date].
Kar, A., 2011. The 4 P’s of Marketing, Business Fundas, [blog] 3 march. Available at: https://businessfundas.wordpress.com/2011/03/03/the-4-ps-of-marketing-the-marketing-mix-strategies/ [Accessed: 26 November 2021].