This Library Guide presents a selection of additions to the Library collection for Games, Media & Data Science & AI. This includes some of the latest acquisitions of (e-)books, video games, board games, links to the latest editions of key journals, and the latest developments in Library resources and services.
For additional information and suggestions for improvement please contact our Games, Media & Data Science & AI information specialist Linda Hurkmans
BUas now has access to ACM Digital Library and O'Reilly for Higher Education.
The ACM Digital Library is a research, discovery and networking platform containing full-text access to all ACM publications, including journals, conference proceedings, technical magazines, newsletters and books.
The O'Reilly digital platform includes books, videos, expert playlists, and audio books. Users also get access to exclusive O’Reilly content as well as resources from approximately 200 of the world’s leading publishers in business and technology. Topics range from programming to cybersecurity, to project management and communications, to design thinking, interior design and soft skills.
The content includes certification test prep materials, on-demand training videos, and much more.
Want to know more? BUas Library has a LibGuide dedicated to this database: https://buas.libguides.com/oreilly.
Business-to-Business Marketing 2025
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Business-to-Business Marketing presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.
Careless people : a story of where I used to work. Power, greed, madness
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"Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook’s potential and knew it could change the world for the better. But, when she got there and rose to its top ranks, things turned out a little different. From wild schemes cooked up on private jets to risking prison abroad, Careless People exposes both the personal and political fallout when boundless power and a rotten culture take hold. In a gripping and often absurd narrative, Wynn-Williams rubs shoulders with Mark Zuckerberg, Sheryl Sandberg and world leaders, revealing what really goes on among the global elite – and the consequences this has for all of us. Candid and entertaining, this is an intimate memoir set amid powerful forces. As all our lives are upended by technology and those who control it, Careless People will change how you see the world."
The Media Handbook
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Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Propaganda : From Disinformation and Influence to Operations and Information Warfare
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The book is a modern primer on propaganda—aspects like disinformation, trolls, bots, information influence, psychological operations, information operations, and information warfare. Propaganda: From Disinformation and Influence to Operations and Information Warfare offers a contemporary model for thinking about the subject.The first two decades of the 21st century have brought qualitative and quantitative technological and societal changes, and the subject of information influence needs to be re-ordered. Now is the time.The book explains the origins of the meaning and phenomenon of propaganda—where it came from and how it has changed over the centuries. The book also covers modern methods, including artificial intelligence (AI) and advertising technologies. Legal, political, diplomatic, and military considerations ensure that the material is covered in depth.The book is recommended for security and cybersecurity professionals (both technical and non-technical), government officials, politicians, corporate executives, academics, and students of technical and social sciences. Adepts with an interest in the subject will read it with interest.
Revolutionizing Communication : The Role of Artificial Intelligence
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Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions.Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.
Short Film Screenwriting
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Written by a Sundance alum and short filmmaker, this book combines the practical advice of a craft guide with a curated, diverse anthology, including revealing interviews with the writers and directors. Short Film Screenwriting demystifies the process of writing effective, emotionally involving short films and, for the first time, publishes the screenplays of some award-winning shorts, providing unfiltered access to the voice, vision, and approach of the filmmakers. A ground-breaking new addition to both film and creative writing instruction, this book treats short film screenwriting as a literary mode worthy of close examination and exploration to inspire screenwriters. The book is built around accessible craft concepts and story forms: narrative design, visualizing character, uncommon relationship, the 10-minute journey, perception shift, formal experiments and hybrid forms, and revision. Contemporary, award-winning film scripts from the Oscars, Sundance, SXSW, and beyond accompany chapters as case studies, along with interviews with the writers/filmmakers about the drafting and revision process, production, and release. Each of the films is accessible for screening online, with additional screenplays included in an online resource.
Social Media Strategy
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The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry's up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author's blog: https://www.postcontrolmarketing.com
Video Marketing
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In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Sound Design for the Visual Storyteller
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Sound Design for the Visual Storyteller is an overview of the sound design process for the beginner filmmaker or storyteller, providing the foundational knowledge needed to succeed at utilizing and designing sound for visual stories, films, and even podcasts. With a focus on television and film, alongside references to podcast, theatre, event, and game sound design, this all-in-one overview begins with the fundamentals of sound and the structure of a professional sound design team, before exploring the practical topics of post-production, creative workflows, and distribution. Supported by a plethora of audio and video examples to demonstrate key concepts, this book guides aspiring sound designers on the power and production value of the well-conceived soundtrack and showcases some of the most effective techniques for getting there. This is an ideal introduction for storytellers working in a range of contexts, including filmmakers, sound designers, and sound editors, as well as students of sound for film and broadcast.
Collection of Social Media Marketing ebooks
The Business of Television
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In this expanded and updated second edition, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive and readable overview of the business, financial, and legal structure of the U.S. television industry, as well as its deal-making norms. The Business of Television explores the basic structure and recent history of the television and streaming business, rights and talent negotiations, intellectual property, backend deals, licensing, international production, and much more. This expanded and updated second edition also features an in-depth exploration of the evolution of the streaming business, offers valuable new insights about negotiation, reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG-AFTRA strikes, addresses the intersection of artificial intelligence technology and intellectual property law, and provides a greater breadth and depth of technical material about a wide variety of common television deals. The book also includes breakdowns after each chapter summarizing major deal terms and points of negotiation, a significantly expanded glossary, an extensive list of referenced articles and cases, and a wealth of real-world examples to help readers put the material into context. Written for a diverse audience of working or aspiring creative professionals, executives, agents, managers, lawyers, and students, The Business of Television is the definitive reference guide for the ever-changing television industry.
Adformatie
Additional physical formats: Online version: Adformatie
Other related works: Van 1993 t/m 1995 met suppl.: Adfo-nieuwsbrief-Mag,; Vanaf 1996 met suppl.: Adfo juridisch,; M.i.v. 1984 met suppl.: Adfo bureau bijlage,; Vanaf 2018 hierin opgegaan: Tijdschrift voor marketing,; en: Communicatie magazine,
Available: Only latest 4 years. Older issues can be requested via the information desk or via library@buas.nl -
Empire
Lurzer's international archive. Ads and posters worldwide
Local Notes: The current editions of this journal can be found at library shelf mark 659.56 -- Older issues (if available) can be requested via the information desk or via library@buas.nl
Available: Only latest 4 years
eJournals per subject field:
For a complete overview of content databases BUas has access to, see: A-Z Databases
Databases with content relevant for the AGM domains:
The ACM Digital Library is a research, discovery and networking platform containing full-text access to all ACM publications, including journals, conference proceedings, technical magazines, newsletters and books.
Access to a vast library of production music: more than 500000 tracks in every genre & style.
Access via www.bmgproductionmusic.nl by creating an account with a BUas email address.
Please note:
-Usage of music & sound effects for educational purposes only.
-Questions? library@buas.nl
Kanopy
BUas has limited access to streaming video platform Kanopy. For more info & access, please contact BUas Library.
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Available on DVD via BUas Library:
Barbie
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Summary: "To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you're a Ken. Barbie and Ken are having the time of their lives in the colourful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans."
The expanse : the complete season 1, 2 & 3
11 videodiscs : sound, color
The holdovers
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Summary: "A curmudgeonly instructor at a New England prep school is forced to remain on campus during Christmas break to babysit the handful of students with nowhere to go. Eventually, he forms an unlikely bond with one of them a damaged, brainy troublemaker, and with the school's head cook, who has just lost a son in Vietnam."
