Destination marketing & branding: Search terms

Search with Dutch and English terms:

Destination marketing

Destinatiemarketing

Bestemmingsmarketing

Destination branding

Destinatiebranding

City marketing

Citymarketing

City branding

Citybranding

Gebiedsmarketing

Region marketing

Regiomarketing

Regiobranding

Place marketing

Place branding

Place making

City making

Stadspromotie

City promotion

Regiopromotie

Region promotion

Nation branding

DMO

Tourist information

Overtourism

Visitor Pressure - recreatiedruk

Image - imago - beeld

Naam of country, region or city

City tourism - stedentoerisme

etc

To get ideas about what terms to use and/or to be complete in your search terms, you can use thesauri.

Thesauri are list of keywords that displays synonyms, broader terms, narrow terms, related term and sometimes the translation to other languages. These are fixed keyword terms editorial boards of databases apply to books and articles.

The CAB thesaurus can be accessed by using the "Help" -tab (top of screen) at the

A Tourism thesaurus can also be accessed by using the "Thesaurus"-tab (top of screen) at the 

or a Business thesaurus by using the "Thesaurus"-tab (top of screen) at the 

Try several search terms. No search engine searches for variations of terms. So brainstorm on search words and try (combinations of) them all.

Try:

• Singular/plural; women-women, tourist-tourists
• Variations of a word:  eg.  migration  (noun), migrate (verb), migrating (adjective), migrated (verb-the past participle).
• Break off words with *:  migrat*. will search all words starting with migrat
• "...  ..." : terms must appaer together , eg. "sustainable tourism"
• Synonyms: dierentuin - dierenpark ;
• Abbrevations (DMO - desination management organization)
• Translations:: "vrije tijd", Frezeit, leisure
• UK - US : :organization  (UK) - organisation (US) , traveller (UK) - traveler (US)
• Broader terms:  Barcelona (naorrow term) - Spain (broader term)
• Narrow term: : theme parcs (broader term) - zoo (narrow term)
• Specific persons or organizations.

Invulformulier mogelijke zoektermen

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