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In order to determine whether something is Imagineering, six criteria need to be present which fit both the overarching Imagineering perspective and the Imagineering design method. ACTIVE represent those criteria: Appreciative, Co-creative, Transformative, Imaginative, Values based, Experience focused. Enjoy the clip for more information.


There also a Dutch version of the ACTIVE clip. You can see it here: Let's get active (Dutch)


In the above mentioned clips you got information about ACTIVE. Did you know there is also an ACTIVE checker? With this online instrument you can check the level of ACTIVE in your concept, product, organization and so on. You’ll find the ACTIVE checker here:


Angelica van Dam made a portfolio on ACTIVE, with a lot of examples from the industry but also from students. Here is the English version.

And here it is in Dutch.