Creativity is thinking with a curve. That's exactly what we will do in the brooding phase. And we are not talking about gentle curves that you can drive with eyes closed, but think of those dangerous hairpin bends at a 15% ramp ..... Welcome in the major league of creativity.
To make it more concrete: in the brooding phase you start playing with information and knowledge that you collected in the analysis phase. Fortunately, you are not completely on your own. Under the different tabs you will find a treasure of information on creativity: visual thinking, facilitating creative sessions, lots of creative techniques and so on. Let’s entertain that right half of your brains!
It’s often heard: let’s have a brainstorm. Most of the time you end up with a bunch of post-it’s and hardly new insights. Imagineers use creativity in a different way, because they aim at results. How? Get inspired by this webclip on Creative thinking.
There is a lot more possible around creativity than ‘plain’ brainstorming. In this (basic) lecture you get a good idea of the possibilities, power and variety of creative techniques (language: Dutch).
Brooding is a very important phase in the imagineering process. And that’s more than just a ‘brainstorm’. How do you facilitate a creative session? Where to start? Wat techniques can you use? How to end? These and other questions are answered in this lecture on creative techniques.
A wise woman once said: imagineering is 99% transpiration and 1% inspiration. So you better take advantage when the inspiration moment is there! Seriously: in this lecture you’ll find a lot of do’s and don’ts around emerging creativity.
Visual thinking is an important and useable creative technique for the imagineer. In this lecture you’ll find a ‘picturesque’ overview of the principles and a lot of examples.
Facilitating creative sessions is an important part of the imagineering process. But how do you make a session really creative and effective at the same time? In this lecture you’ll find a lot of tricks and tips on a basic level (language: Dutch)
In the imagineering process the creative session is very important, because here you lay the seeds for the concept. For an imagineer such a creative session is so much more than ‘brainstorming’. There is a clear view behind it and lots of creative techniques to be used. Want to know how it’s done? Have a good look at this lecture (language: Dutch).
Here is another lecture on the backgrounds of a creative session (language: Dutch)…….
…….. and here is one in English on creativity and creative session
Okay, you found a lot of information in the Analysis Phase. Undoubtedly there are some nice and shining golden nuggets. But how can all this information inspire you on your way to a strong concept? Read all about it in this lecture:
There is also a Dutch version:
Here is a lecture on reframing, which introduces a four step model to go through this process:
Igor Byttebier composed an outstanding book on creativity. Here you find a link to the Dutch as well as to the English version.
When you’re stuck on a problem or in a situation, sometimes all you need is another perspective. This new perspective can help to come up with a new approach or solution. This is called reframing and in this article you’ll find a good illustration of this ‘art of thinking differently.
Here is a website with a lot of tools and canvasses to fill in for every phase of the ABC model:
Creativity works in mysterious and often paradoxical ways. Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process. A nice insight in the characteristics of creative people and how they all work differently.
A new way of creative thinking. At least in the eyes of the developers of the Perfect World Principle. See for yourself and decide whether you agree.
Creative sessions often know 3 phases: the start (defining the problem), diverging (letting go of the rational patterns) and converging (making choices). In this overview you’ll find a lot of tips, tricks and techniques to guide you through these phases (language: Dutch)
Are you going to facilitate a creative session and is your knowledge of how that is done a little rusty? Here’s a quick guide on how to facilitate a creative session (language: Dutch)
Even in dynamic creative sessions people are getting bored or drowsy if the don’t get fysical from time to time. Energizers or icebreakers or good instruments to shake things up a little. Here you find a number of easy-to-do energizers (language: Dutch)
Het Centrum voor de Ontwikkeling van het Creatief Denken (COCD) is a centre where everything revolves around creativity. Here they introduce themselves (language: Dutch).
A short recap of the NOW HOW WOW Method of COCD
Sigrid van Iersel is a Dutch storyteller and wrote several imaginative books on the subject. Luckily for you she also has a website on storytelling that’s very worthwhile visiting and where you can find all the information on her, her books and of course her stories.