The ABC-process is a dynamic process. Other terms used for this are holistic or organic. It means that the process is not a matter of cubicle-wise thinking. You cannot go linear through all the stages and "it's done". Rather, it is a process that is never actually finished. Of course, the process should be thoughtful and lead to a sustainable result. At the same time the environment is constantly changing, new insights emerge and new (technological) possibilities come into view. That means that the ABC-process is dynamic, whereby it is very important to be able to respond quickly to new developments and changes. This takes place in the so-called Playground. That can be seen as the central square where all the parties and stakeholders involved in the process meet regularly.
This can happen quite literally, for example in the form of a creative session. It can also be done figuratively, for example in the form of an Internet community. The Playground is an important work principle for another reason also. Imagineering requires a way of working in which you feel pigeonholed as little as possible, but rather are invited to think out-of-the-box. This includes an open mind and hence an open workspace. So the Playground is a perfect place to meet with your colleagues and other stakeholders. And, of course (potential) customers are welcome, for example to co-create. Again, you do not necessarily need to be physically present. Nowadays communication indeed gives you many ways of contact…….
The ABC-process is a powerful way of delivering concepts and products. Has your knowledge become a bit rusty and do you want to know how it works with the ABC process? Here is a good summary.
Every process starts with an effective plan of approach. Often these plans are not much fun to make and even less fun to use. There’s also a more creative and fun way to do this: the gameplan. Look at this clip and see how it works.
Need a broad overview of what imagineering is all about? And especially what de ABC-process can do for you? Read this basic lecture on the introduction of imagineering (language: Dutch).
You are on a party and someone asks you: well, what’s imagineering all about? Just have a look at this lecture on an introduction to imagineering and you will have the perfect answer(language: Dutch)
…….. and here is the same kind of introduction to imagineering in English
In the first place imagineering is fun to do and it leads to creative and often unorthodox solutions of problems. But it can also lead to clear economic , social and commercial results. Going way back to the industrial era a sketch of the history of the experience economy.
Experience (Dutch: beleving) is the magic word in imagineering. But what does it mean? All the information behind it you will find in this introductory lecture.
Every process starts with an effective plan of approach. Often these plans are not much fun to make and even less fun to use. There’s also a more creative and fun way to do this: the gameplan. In this comprehensive guide you’ll find all the information you need to make such a gameplan (language: Dutch).
If you want more information on the gameplan. Here is another lecture (language: Dutch).
Are you a real event tiger? Then you should read this very up-to-date introduction of imagineering in the perspective of events!
Everything you always wanted to know about the ABC-process on a basic level is one mouseclick away.
En hier is de Nederlandse versie
A quick guide on how to create an experience in the form of an interesting toolbox (language: Dutch)
The second semester at Academy of leisure is all about running businesses. Of course imagineering is an important part of that, since doing business is all about delivering experiences. Read more about this connection in this extensive lecture.
And here you’ll find it in Dutch:
This article is a nice example of how imagineering can be used a an instrument for innovation. Especially interesting for lovers of the creative industries (language: Dutch)
A great website on design thinking. It also offers a lot of great articles on this topic:
A nice website on mapping values, especially in a quantitative way:
Here is a website on defining values. It’s called: The value compass:
Imagineers have this silly theory about the left and right half of the brain in relation to ratio and creativity. Of course we are under no illusions to explain the brain. What we dó have is a short test: which side of your brain is more dominant? :
The world of technology, communications, and business is undergoing extensive transformations. The paradigm shift we witness in the Internet, telecommunications, and mobile technologies deeply influences the business world around us. This paper aims to provide a big picture of the new paradigm through the introduction of the concept of World 2.0: The Age of Creativity, Connectivity, Collaboration, Convergence and Community:
Imagineering the Butterfly Effect, Complexity and Collective Creativity in Business and Policy, Designing for Organizational Emergence. That’s the title of a very read worthy dissertation of imagineering lector Diane Nijs. In this interview she sheds some light on the subject:
Imagineering is a very powerful way of changing old patterns. In this article the opportunities in the cultural sector are highlighted:
Imagineering is a very powerful way of changing old patterns. In this article the opportunities in the event sector are highlighted:
Imagineering is not rocket science and an imagineer is nog a ‘model-fetishist’. Nevertheless, sometimes a theoretical model comes in very handy. So here is a site with hundreds of more or less known models. And the good news is that you can use them at your heart’s content as long as you use citation:
Social innovations are new solutions that simultaneously meet a social need (more effectively than existing solutions) and lead to new or improved capabilities and relationships and better use of assets and resources. In other words, social innovations are both good for society and enhance society’s capacity to act. Want to know more? Click the link….. (language: Dutch)
Not only at Academy for Leisure imagineering is top of the bill. Other companies and organizations also value the potential and power of this way of thinking. Like the Dutch National Police for instance. Read in this article how they use imagineering to catch thieves. (language: Dutch)
We talk a lot about the experience economy. But some people see a new phase emerging: the era of happiness and transformation. This article tells you all about it.
Movements come and go. More often they go, since most of them lack good organization and focus. Entrepeneur and musician Derek Sivers shows how it can be done in the proper way.